A lifetime value model is a tool for decision-makers to determine how to best blend free access and subscriber access to their product. We have compiled a LTV model, which is available for free at the link below.
A mix of free access and subscriber access can work as a revenue model for any nonprofit that provides access to digital information. For social enterprises seeking to serve the public benefit through digital journalism, a blended access model introduces the chance to offer schools a free subscription while charging businesses and individuals. The publisher business model also enables a nonprofit to provide a mix of free and revenue-generating content, rather than putting the entire site behind a pay wall.
What distinguishes a social enterprise publisher from a for-profit? Apart from the 501(c)3 entity structure, a nonprofit might choose to formalize a set of principles. Thomson Reuters' Trust Principles exemplify digital publisher efforts to remain mission aligned. The Principles are copied below. You can read more about the history of TR here.
The Trust Principles are:
Here is a short note on the relationship between governance and the principles: "Thomson Reuters Founders Share Company was established in 1984 when Reuters became a public company. The directors of Thomson Reuters Founders Share Company (known as ‘Trustees’) have a duty to ensure, to the extent possible, that the Trust Principles are complied with."